Carpets carrying the Sherkat-e-Farsh name represent an extremely high and consistent level of craftsmanship within the Persian carpet weaving industry. Sherkat-e-Farsh first began as a government led initiative under the rule of Reza Shah Pahlavi, who ruled Iran from 1925-1941. The scheme brought together a panel of expert weavers and industry advisors from each major region to represent their unique techniques and production methods. This collaboration led to an agreed standard of quality and an advancement of carpet production in the country.