Masoud at the Bakhtiyar exhibition, Medieval hall.JPG

Masoud Mazaheri-Asadi

Internationally renowned Persian rug expert Masoud Mazaheri founded Bakhtiyar in the UK in 1992 following a long family tradition and becoming the 3rd generation in the Persian rug trade.

Spend time with Masoud Mazaheri-Asadi and you will quickly discover his passion and love for the craftsmanship of the rugs he sources. A specialist in the field and third generation in the trade, he advises auction houses, insurance firms and institutions to identify and value Persian rugs and carpets. As an authoritative figure within the industry, Masoud is often invited to share his expertise and insider knowledge with media outlets such as the BBC World Service to discuss the ever-changing market. Traveling frequently to source and commission pieces, he sees each as a unique work of art; the weavers spending innumerable hours and often years to hand-knot and complete each.

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Koroush Mazaheri-Asadi

Following in the family tradition Koroush will be the 4th generation in the family business. Looking to continue to grow and expand the business whilst learning about the ever expanding world of Persian rugs.

After taking a year out to hone his skill in marketing working with the likes of Jack Wills, Koroush is now relaying those practises into Bakhtiyar's marketing presence online and offline.

Darius Mazaheri-Asadi

Following in the family tradition Darius will be the 4th generation in the family business. Looking to continue to grow and expand the business whilst learning about the ever expanding world of Persian rugs.

Having recently finished university Darius is stepping into the heart of Bakhtiyar and looking to meet and create relationships with close friends of the business and all new clients who start a relationship with us.